You will never lose more than your cap.
You set the discount rate. You set a monthly cap in rupees. When the cap is reached, the offer pauses itself until next month. You can stop any time. And at month end we show you exactly how many members walked in and what they spent.
No joining fee
Countr does not charge you to be listed. Ops sets your shop up in person.
You fund only the discount
Nothing else. There is no commission on the bill and no payment passes through Countr — the customer pays you directly, less the discount.
Capped, in rupees, monthly
The cap is a hard limit enforced in software, not a promise. Reaching it pauses the offer.
What a bill actually costs you
Move the slider. These are the real numbers from the live system — the same calculation that runs at the counter, not a version written for this page.
Bill
₹1,200.00
You fund
₹144
Customer pays you
₹1,056.00
At the maximum rate Countr allows for eatery, a ₹1,200.00 bill costs you ₹144. That is 12.0% of the bill, against a typical margin of about 65%. You may set a lower rate than this.
The real rate card
Countr sets a ceiling per category. You choose any rate at or below it, and any per-bill cap at or below the ceiling's. Every ceiling sits at or under a third of that category's typical gross margin, so a discount stays profitable even for a customer who would have come in anyway.
| Category | ₹200–999 | ₹1,000–2,499 | ₹2,500+ | Cap per bill | Typical margin |
|---|---|---|---|---|---|
| Grocery | 3% | 4% | 4% | ₹200 | ~12% |
| Pharmacy | 4% | 5% | 6% | ₹250 | ~18% |
| Sweets | 8% | 10% | 12% | ₹400 | ~45% |
| Eat | 10% | 12% | 15% | ₹500 | ~65% |
| Clothes | 8% | 10% | 12% | ₹600 | ~40% |
| Shoes | 8% | 10% | 12% | ₹600 | ~38% |
| Salon | 10% | 12% | 15% | ₹500 | ~65% |
| Gifts | 6% | 8% | 10% | ₹300 | ~35% |
| Hardware | 4% | 5% | 6% | ₹400 | ~20% |
| Optical | 10% | 12% | 15% | ₹800 | ~55% |
Electronics (~8% margin) and jewellery (~10%) are excluded. There is not enough room in them to discount without costing you money, so we do not offer them at all.
What happened in 2019, and what we did about it
In August 2019 somewhere between two and three thousand Indian restaurants pulled out of Zomato Gold. The complaint was not that discounting was wrong. It was that the discounts were deeper than the margin, that they were unlimited, and that they attracted people who only ever came back when there was an offer on.
The same thing killed Groupon India, Nearbuy, Little and Payback India. It is the normal outcome in this category, not an unlucky one.
Three things are different here
- Rates sit below your margin. The ceilings above are set at roughly a third of typical gross margin for the category, and admin refuses a rate above the ceiling. Nobody can talk you into a rate that loses you money.
- Your exposure is capped monthly, in rupees. Zomato Gold's unlocks were unlimited. Yours is a number you choose, enforced in software. When it is reached the offer pauses.
- Members hold finite coins. A member gets a fixed number of coins that expire. They cannot discount forever, so the total exposure across every shop is bounded and knowable — including yours.
Talk to us
We set your shop up in person — the offer, the counter code, and the staff PIN. There is no form to fill in afterwards and no self-serve dashboard to learn.