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For shopkeepers

You set the discount. You approve every bill. You can stop any day.

You choose the discount rate, inside a ceiling set below your category's margin, and you cap what any single bill can cost. Every bill needs your PIN before a rupee comes off. And we never touch your money - your customer pays you directly, as they always have.

Apply for your shopSee the rate card
What one bill can cost you
Your rate on a ₹1,500 bill
10%
A ₹1,500 bill costs you
₹150
A ₹9,000 bill costs you
₹400 — your cap per bill
The most any single bill can cost
₹400

A Bakery / sweets shop at the ceiling rate. One customer can use your shop at most 10 times a day, so the worst day is ₹4,000 from one customer. Your own rate and cap are in your Offer Schedule.

Will this cost me money?

Yes. It costs exactly the discount you choose, on bills you approve yourself, and never more per bill than the cap you set. That is the whole of it.

The discount, and nothing else
You fund the discount on each Countr bill. There is no joining fee, no commission on the bill and no monthly charge today.
You approve every bill
No discount is given until you enter your PIN at the counter, and the amount is on your screen before you do. Your cap per bill is a limit the software enforces, not a promise we make: it cannot be exceeded, even by two customers approving at the same moment.
No machine, no settlement
A printed code on your counter and the Countr app on the phone you already have. The customer pays you directly; there is nothing to collect from us.

The rate card

Your category: the rates, the cap, and what bills cost

Countr sets a ceiling for each category, well under its typical gross margin — never more than a third of it. You choose any rate at or below the ceiling and any per-bill cap at or below the one shown. Pick your category to see all of it at once.

Grocery / kirana

You set your own rates. Countr publishes no maximum and takes no commission on the discount — it is yours to decide, and yours to stop any day.

An example, not a published rate

The figures below are one example: ₹200–₹999 at 3%, ₹1,000–₹2,499 at 4%, ₹2,500 and above at 4%, with a cap of ₹200 on any single bill. Your own offer is whatever you choose.

What real bills cost you, at the most Countr allows

Discount and payable for four bills at a Grocery / kirana shop, at the ceiling
BillYou fundCustomer pays you
₹500₹153.0%₹485
₹1,500₹604.0%₹1,440
₹3,000₹1204.0%₹2,880
₹10,000₹200capped₹9,800
₹2,000
Counter bill
Bill
₹2,000
Rate for this bill
4%
You fund
− ₹80
Customer pays you
₹1,920

Electronics (about 8% margin) and jewellery (about 10%) are not on Countr at all: there is not enough margin in them to discount honestly.

What went wrong before

In 2019, restaurants walked out of Zomato Gold

In August 2019 around two to three thousand restaurants across India withdrew from Zomato Gold. The discounts were deeper than their margins could carry, unlocks were unlimited, and the customers it brought mostly came only when there was a deal.

Groupon India, Nearbuy, Little and Payback India failed the same way. Countr is built around the three things they did not have.

What was different in 2019, and what Countr does instead
What hurt shopsWhat Countr does
Discounts deeper than the marginEvery ceiling is at most a third of the category's margin, and you may choose less.
Unlimited use by the same customersMembers hold a fixed number of coins that expire. You can limit uses per member per day.
The platform sat between the shop and its moneyWe never touch your money. Your customer pays you directly - no settlement account, no hold, no payout cycle, no commission on your sale.

What happens at your counter

  1. 01The customer scans the code on your counter and types their bill.
  2. 02Your phone shows the amount they typed, as the biggest thing on screen.
  3. 03You check it against your bill. If it is right, enter your PIN.
  4. 04The customer pays you directly, less the discount. It takes about as long as a UPI payment.

From your last PIN digit to approved: about 1.6 seconds on a good connection, measured on the live system.

Questions shopkeepers ask

How much can this actually cost me?
Work it off one bill. If you set 9% with a ₹300 cap per bill, the worst any single bill can cost you is ₹300 - a ₹3,000 bill and a ₹30,000 bill both come to ₹300. One customer can use your shop at most 10 times a day, so the worst one customer can cost you in a day is ₹3,000, and that is a day on which they spent at least ₹33,000 with you. Your own rate, cap and minimum bill are on your Offer Schedule before you sign it.
Is there a joining fee, commission or monthly charge?
Not today. There is no joining fee, no commission on the bill and no monthly charge. How Countr will charge in future has not been decided. If that ever changes, you will be told in writing before anything applies, and you can stop instead. Nothing will ever be taken out of a customer's payment to you.
How do I get paid?
The customer pays you directly, by cash or UPI, exactly as now — just the bill less the discount. Countr never holds your money, so there is nothing to wait for and nothing to reconcile with us. That is deliberate: collecting payment on your behalf would need RBI authorisation, and it would put us between you and your customer.
What if the customer types the wrong bill amount?
The amount they typed is the biggest thing on your screen, with a note to check it against your bill. If it is wrong, tap 'Bill amount is wrong'. No discount is given and no coins are used. We record it, so a customer doing it repeatedly stands out.
Can I stop?
Any time, with no notice period and no charge. We pause your offer and it stops appearing to members straight away.
Does it work without internet?
No, and we would rather say so. Both phones need a data connection: the customer's to send the bill, yours to approve it. If your connection is down, charge the full price as normal; nothing is lost and nothing is owed.
More questions7
Do I need a new machine or software?
No. You get a printed code for your counter, and you approve discounts in the Countr app on a smartphone you already have. Nothing connects to your billing software or card machine.
Who pays for the discount?
You do, which is why you choose the rate and you cap what any one bill can cost. The rate card shows that every ceiling is set well below the category's margin, so the discount stays affordable even on a customer who would have come in anyway. Countr earns from member memberships, not from your sale.
Can I change my discount or my cap?
Yes, any time. Tell your Countr contact and we change it for you. The new rate applies from the next bill. Bills already approved keep the rate they were approved at, so nothing you have already given changes.
Will it slow down my queue?
We measure it. From your last PIN digit to 'approved' takes about 1.6 seconds on the live system over a good connection. On a slow connection it takes longer.
Can one customer use it again and again?
Members hold a limited number of coins, and they expire. On top of that, one member can use your shop at most 10 times a day and 100 times a month. Countr sets those and you can ask us to change them.
What if someone copies the code on my counter?
The code only identifies your shop; every discount still needs your PIN. If a code is copied, we replace it in minutes and send you a new one to print.
What does Countr see about my shop's sales?
Only Countr bills: the amount the customer declared, the discount and the time. Nothing about your other sales. At month end you get a summary of members served and discount given.

Apply

Ask us to visit your shop

Tell us about your shop. Someone from Countr will call or visit — you do not commit to anything by applying, and nothing is charged.

10 digits, the number you use for the shop.

Can we message you on WhatsApp?

A range is enough. It helps us suggest a sensible rate and cap per bill.

How we handle your detailsHow we handle your details

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